Client: Clorox: Hidden Valley Ranch Salad Dressing
Campaign Platform & Concept, Art Direction & Design, Experiential, Social & Digital, Group Creative Direction through full production
YOU EITHER LOVE IT OR YOU REALLY LOVE IT
Something strange was happening. While we were hanging out in the valley, a whole cultural exchange was happening without us. People were getting HVR tattoos, dressing up as ranch dressing for Halloween and putting us on everything from toaster pastries to sushi.
They knew there was no wrong way to ranch, and now we knew it too. So we decided lean into all the HVR love that was already happening out there, and pay tribute to those passionate sprinklers, dippers and pourers - to celebrate that grass roots fandom. After all, some people love the cool and tangy deliciousness of HVR with every fiber of their being. And some people really love it. This campaign saved the agency from losing the business.
"Airport"
"Shirt"
"Straw"
This are the flavor cues and guidelines developed for this campaign.
This just makes me happy.