Client: Disneyland California Adventure Global Marketing
Concept, Writing, Art Direction & Design, Creative Direction, through production
Animation: PIxar Studios
HAPPIEST PLACE ON EARTH
We were tasked with delivering a phased marketing campaign that announces and celebrates the huge news that is the opening of Cars Land and motivates visitation to Disney California Adventure. Given different stages of land “readiness” and product availability, (which means the park wasn't ready in time for production to make launch date) we needed to create teaser work that seeds the message in a big way and launch work that pays off the expansive nature of the new land. Without actually showing the expansive new land.
This is one of my favorite projects ever: it combined my love of animation, all things Disney and my dream of working with the Pixar animation team.
"Buzz" Disneyland/Cars, Writer: Scott Balows, Animation: Pixar
Carsland teaser, "Top Secret".
"Radiator Springs Racers"
"Flying Luigi's Tires"
"Mater's "
Animation storyboard to not to miss the fact that the movie, Cars, is now a living "land" at Disneyland.
