Client: Clorox Fresh Step Cat Litter
Concept, Art Direction & Design, Graphic Identity, Creative Direction
FRESH STEP CAT ADOPTION CAMPAIGN ACTIVATION
Every year, nearly a million cats will be euthanized this year instead of being adopted. So, we declared that on National Cat Day – October 29th – will be the day without a cat video. We partnered with Google to send all searches to the “Best Cat Video You’ll Ever See”: a video featuring cats near you that are available for adoption, with a link to do it. Because as much as you like them in videos, you’ll love them even more in person.
