In-House Hershey's Creative Team: Brand; Ice Breakers
Creative Direction, Concept & Insight, Writing, Art Direction & Design, Production & Sourcing
HERSHEY'S ICEBREAKERS COVID-19 SHIFT
In the midst of the global pandemic, we learned the necessity of wearing a mask to keep others and ourselves safe. However, we quickly learned that something called “mask breath” is real.
So we introduced a new hashtag and communication to answer the problem while lightheartedly encouraging everyone to look out for each other and thanking all those that do, including the doctors, nurses, firefighters, EMTs, law enforcement & delivery drivers.
The results? Over 14 million views and freshened breath everywhere.
