Client: Western Union Global Marketing
Campaign Concept & Platform, Writing, Art Direction & Design, Brand Identity & Guidelines, Creative Direction
THIS IS WU.
Western Union had a problem. Everybody thought of them as that stodgy old company that used to send telegrams. But the reality was they invented the whole idea of moving money more than 160 years ago, and had been reinventing the idea ever since. Now they had grown into a digitally-savvy, technologically-advanced, forward-focused company that was ideally tailored to a new generation on the move. Except nobody knew that. And we didn’t just want to change how millennials viewed us; we wanted to change how they pronounced us. This campaign won the new business pitch resulting in a $50M client for U.S. and London offices.
Campaign Concept & Identity
Writer: Scott Balows
