Client: Clorox Global Marketing
Creative Concept and Insight, Campaign/Brand Identity & Graphics, Writing, Art Direction and Design, Experiential, Activation, Social & Digital Experience, Group Creative Direction through pitch
ALWAYS A CLEAN START
This concept was selected for the Clorox global pitch. I created, led and managed the creative work with additional offices in the Denstu network and new business teams. And while the agency wasn't able to handle the global requirements for this line, this work won the agency additional clients for national brands in the Clorox portfolio.
The use of black & white imagery is a conscious choice. It’s classic. Strong. Clean. The same words that represent Clorox. Either it’s clean or dirty. Done right or wrong. Strong or weak. It’s black and white.
A Partnership with PAWS
A Partnership with Marriott
Partnership with Disney
Corporate Responsibility: We asked to share and show the world how every day can be a new beginning and what they’ve done to make a change in their lives or someone else’s, creating a bank of stories that show how we can make the world a brighter place. On a global, social activation level, we asked people to nominate projects that will allow us to work together so we can all make a difference.